Are you ready to bring on the pain?

Achieve your goals with Victoria Cook, The Guilt-Free CoachMost of us spend our lives in avoidance of pain. It’s not surprising; researchers have shown that the drive to escape pain is greater than the drive to experience pleasure. All things being equal, if we’re not hurting bad enough, we’re not going to be very motivated to seek out change.

The good news is that we can use this human quirk to our advantage. If the good parts of achieving our goals aren’t enough to get us motivated, maybe the bad things that will come from NOT achieving our goal will get us moving. It’s the carrot-versus-the-stick debate, and let’s face it: While we may prefer the carrot, sometimes we need the stick.

Put bluntly, if you increase the pain associated with the status quo to a high enough level, you’ll be motivated to change. In fact, the higher the pain, the greater the motivation. For instance, think of:

  • The businessman who won’t quit working on the weekends until his wife threatens to divorce him.
  • The overweight mom who won’t lose weight until she’s diagnosed with diabetes and told that she may die and leave her small children motherless if she doesn’t lose 100 lbs.
  • The employee who can’t seem to arrive at work before 9:30 until he’s threatened with being fired.

Pain can be the ultimate motivator. But there are ways to kick it into high gear before you’re being threatened with termination or death. Here’s how to ramp up the pain quotient:

* Focus on the negative. We’re all told to focus on the positive, but sometimes it’s the focus on the bad that will get us going. Dave Ramsey, the personal finance guru, suggests that people post a list of their debts on their refrigerator. The constant in-your-face nature keeps you motivated and moving forward.

* Extrapolate. Again, psychologists and counselors will recommend that you don’t extrapolate your worries. Well, if you’re trying to motivate yourself, worry away! Think about yourself living as a bag lady if you don’t bring in four new clients this week. Picture your kids growing up in day care if you don’t find a new job. Paint a vivid picture of what you’re trying to avoid and remind yourself of the horrible alternative.

* Find a negative role model. Just as you can find role models to inspire you to great things, you can find negative role models who have dropped to the depths of despair (VH1’s “Behind the Music” is especially helpful for this!). People DO die of diabetes. People DO get fired. Find a few folks who have experienced your greatest fear and remind yourself that it can happen.

Of course, it’s a lot more fun to imagine yourself in a string bikini and paste a picture of Cindy Crawford on your fridge. But if that’s not working, you might have to go to the other extreme and post your bikini “before” shot in a public spot. Do what you have to in order to reach your goal.

Image: Stuart Miles /

About Victoria Cook

Victoria Cook, ACC is a certified coach, speaker, author, and expert on guilt-free results. Her unique 7-step process has helped thousands of business owners achieve professional success and personal fulfillment.
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One Response to Are you ready to bring on the pain?

  1. Enjoyed the article and interesting. Gave me something to think about.

    Thank you.

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